Challenges

Your visual identity must be a shorthand expression of everything your brand stands for. Our identity development process will create a look that distils your company's spirit and engages with stakeholders. It covers:

• a review of competitive branding and sector genre
• an exploration of creative territories including exploration symbols, logotypes, naming, typography, colour, imagery, tone of voice and straplines
• the development of a full creative platform for the chosen concept
• the illustration of the concept in online, print and 3D applications.

Defining the message is one challenge, getting it across is another. Our approach harnesses strategic and creative thinking to ensure your communications cut through the daily clutter and noise. It includes:

• mapping the habits, priorities, needs and interests of our different audiences
• identifying the best channels and timing to reach the audience
• developing a clear, relevant and succinct message strategy for each audience
• applying a creative treatment that will stand out and appeal to the audience.

In today’s busy world we need to use our words sparingly - to make each word count. But it’s a fine line between being concise and being rude. Our designers and copywriters work together to ensure the images and words are in tune with the brand personality by:

• developing verbal and visual vocabulary and guidelines
• checking for cultural nuances (do we sound competitive or aggressive to overseas audiences?)
• assessing the overall impression of the communication, not just the literal message.

The key to brand building is consistency. We can help you focus your creative energies by:

• creating brand guidelines that convey the technical detail and the spirit of the brand
• designing online architectures and printed collateral
  
• acting as a brand guardian and sounding board for your creative agencies.