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A matter of trust
We may think that bosses put the bottom line before everything else, but nothing could be further from the truth.
A survey commissioned by UffindellWest reveals that UK business leaders actually value trust and relationships so highly when choosing suppliers or business partners, they’re prepared to pay a premium to get what they want.
The same survey highlights how, when it comes to brand management and the benefits it can bring, many B2B companies are still in the dark and missing out on huge opportunities.
How do you market your products or services in the B2B sector? Does it take a quirky brand personality or clever advertising to stand out from the crowd? Unless you understand the decision-making process and the factors that influence it, all your efforts to engage potential clients could be in vain.
Our study 'Trust and Reputation in B2B Brands' assesses the motivations of 500 business people responsible for selecting key suppliers. It offers fascinating insights into how UK business leaders perceive and interact with companies.
It seems that, just like consumers, businesses respond to and interact with brands on an emotional level. In order to capitalise on this all a company has to do is develop a more engaging brand experience. Yet many businesses don’t understand what a brand is, or the benefits a carefully managed brand can bring. Which is where we can help...