Wall Street Systems

Client
Wall Street Systems is the global market leader in high-performance transaction processing software, serving financial Institutions, corporations, governments and central banks from its offices across the USA, Europe and Asia. Their technology product range specialises in treasury, trading and settlements.

Business focus
Following the acquisition of Wall Street Systems by a global private equity firm and its merger with treasury specialist Trema, the company needed to reposition itself in the market and signal its combined strength and expertise through a new brand identity and key marketing communications.

Our solution
To build a strong new brand we carried out strategic positioning work before starting on
the creative development.

Our work included:

• Defining a clear articulation of the strengths of the company
• Developing a positioning statement, proposition and full brand model: what makes Wall Street Systems different to the competition?
• Advising on product naming strategy
• Developing a strap-line that summarises the brand externally
• Creating a new brand mark, fit for purpose across all applications
• Designing the creative platform, including photographic style, colour palette, and graphic elements
• Developing the look and feel for the three main product brands
• Applying the new look and feel to a range of product marketing materials, trade exhibitions, website, PowerPoint presentation templates, signage and new office reception
• Developing comprehensive brand guidelines
  

Results

• Clear brand strategy as a foundation for communications.
• New brand identity created and launched within ten weeks.
• New marketing materials ready for high-profile trade exhibitions.
• Strong brand platform for internal communications post-merger.
• Integrated look and feel for corporate and product communications.