Our team structure focuses our creative and strategic minds on meeting the client's goals. We all come from very different cultures and backgrounds, which means we don't all think alike. But we do all think.
| Becky King |
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Senior Designer
Becky started her career in retail design before moving over to the world of branding. She is modest, (she's a published author with a book in the Victoria & Albert Museum's catalogue which she never talks about) very strategic and talented.
| Brian Lees |
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Production Assistant
Brian has been a crucial part of our production team for a decade. He's an expert in all paper-based formats - from brochures to folders and packaging - and can make almost anything from a single sheet.
| Claire McGloin |
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Senior Artworker
Claire started her career in Fleet Street. She is an invaluable member of our production team with an encyclopedic knowledge of print production, retouching and all round artwork skills.
| Davon Pointer |
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Senior Designer
Dav is a perfectionist and one of the most passionate designers you'll ever meet. He has a vision for every project and you won't be able to help yourself going along the creative journey with him. It's why his clients love him.
| Dina Grasko |
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Consultant
A graduate of the Vega School of Branding, Dina's expertise includes strategy, brand modelling and architecture. Her knowledge of FMCG and the retail world makes her the first person to talk to about creating a memorable customer experience.
| Elle Noble |
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Receptionist
Elle is often the first person you'll see when you visit the office in Farringdon. Whether she's liaising with suppliers, organising meetings or booking you a cab, Elle is always calm, collected and happy to help.
| Elspeth Ross |
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Consultant
Elspeth, a graduate of University College London and Cambridge, is analytical, incisive and wired into every network you can think of. Having worked at British Vogue and Time Out in Beijing, Elspeth is our very own guide to what's hot and what's not.
| Erika Uffindell |
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CEO
Erika founded UffindellWest in 1989 and is the driving force behind the business. She spends her time between our London and New York offices and is actively involved in all aspects of the business, delivering strategic advice to CEOs and challenging our own teams to ensure we have the best solution. She also speaks regularly at industry events.
| Felicity Hunt |
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Client Director
Felicity is our powerhouse behind planning. During a career with some of the biggest agencies around, she has been instrumental in the management and successful delivery of some mind-blowingly complex brand and identity programmes. It is always reassuring to know you have someone on your team who has been there before.
| Gary Black |
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Creative Director
Gary is a partner in the business and has an ability to get things done in what can seem impossible timescales. As Creative Director and leader of one of our client teams, he advises on strategic brand architecture issues and oversees all our work for RBS, Williams F1, Grosvenor and Wall Street Systems.
| Gary Deardon |
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Senior Designer
Gary is a very talented designer. Whether its identity design, literature, corporate reporting, direct mail or advertising he brings style to the task. He is also an accomplished artist. And someone you would enjoy having a beer with.
| Georgia Hughes |
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Office Manager
The smooth day-to-day running of the office is down to Georgia. She is responsible for everything from our BSi quality accreditation to our Christmas party. She also manages Erika's diary, and in her spare time is project managing our building refurbishment.
| Helen Parsliffe |
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Account Director
Helen spins plates like nobody else - tracking budgets, managing schedules and keeping a tight rein on the team. She makes it look all too easy. Totally dependable, she has a strong rapport with her clients and her team.
| Holly Bingham |
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Consultant
Holly, one of our dynamic consultants, is a qualified management accountant with five years under her belt at a leading management consultancy. She also has an MBA from INSEAD and knows the lyrics to almost every song you care to mention.
| Jane Van Bostelen |
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Senior Designer
Jane is a very experienced and talented designer who brings a continental perspective to our work. One of those people that naturally bonds people together, she will always be the first one to take a new designer under her wing and show them the ropes.
| Jim Davies |
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Managing Director - Perth
Jim leads our Western Australia office having begun a distinguished career in the FMCG world leading him to become a major player at Saatchi and Saatchi. Now at the helm in Perth, Jim oversees all strategic projects across the region.
| John Griffith |
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Business Development Director
John is one of life's natural connectors. He has an address book the size of a house. He's back at UffindellWest having spent a decade setting-up and running a successful dot.com.
| Jon McKie |
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Managing Director - Sydney
Jon has over 20 years' brand and communications experience. Prior to opening the Sydney office Jon worked at Ogilvy as Planning Partner and at DDB Sydney.
| Josh McGregor |
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Designer
Josh is an Australian with a fantastic capacity to think outside the square. He has a wealth of experience born from branding and designing across a diverse range of mediums from corporate identities to packaging to environmental design.
| Julie Heap |
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Account Director
Julie is down-to-earth, unflappable and confident - the perfect qualities for a project manager, and something that comes from years of experience.
| Kallie Ashenden |
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Designer
Kallie joined us from New Zealand where she created some outstanding work for some demanding local clients. Bright, cheerful and a rising design star, Kallie has won over clients with her creativity and craft.
| Kris White |
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Senior Consultant
Kris has delivered strategic advice to some big name clients including BP, Sony Eriksson, Singapore Tourism Board and Visa. He's known in our Perth office as Mr Research, Analysis and Strategy.
| Lila Matheson |
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Finance Manager
Lila joined the business in 1992 and manages the accounts department and all company finances. She knows the business inside out and her calm and unflappable manner is just what it takes to keep the business running smoothly.
| Louisa Pringle |
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Senior Designer
Everybody loves Lou. Style runs through everything she touches from her wardrobe to her work. She works with some of our biggest clients and constantly challenges the convention that big businesses can't be creative.
| Marie O'Neill |
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Client Director
Marie started out in advertising in New York so she can cut it with the best of them. She now heads our New York office. She's hard working, persistent, intelligent and great fun to be with, which is probably why so many of us keep finding reasons to go visit her.
| Miriam Ward |
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Project Manager
Miriam brings a positive attitude to everything she does which makes everybody's lives easier. She does everything from scheduling research interviews to orchestrating photoshoots.
| Nigel Hillier |
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Creative Director
Nigel lives for the big idea. He’s always on the lookout for them and is convinced they can be found everywhere if you look hard enough. With 17 years experience and a record of innovative work for Standard Life, Sage and Forth Ports, as well as having created the first brand for milk in the UK, we know where he’s coming from.
| Rosanna Covacich |
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Senior Consultant
Australian born Rosanna has a vast amount of experience with big name brands, having worked as a consultant at KPMG before joining us. She is an expert in internal communications and change programmes. She also seems to be on the exclusive invite list to every hot club opening in town.
| Roy McAloon |
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Production Manager
Roy heads up our production team and is always on hand to field your technical questions. It’s always reassuring to know that nothing leaves the building without Roy’s seal of approval.
| Sally Wallen |
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Copywriter
Sally is our wordsmith. She’s been a journalist, writing trainer, and worked in ad agencies and creative teams in the UK, Australia and New Zealand. Whether you need a headline, tone of voice guidelines, mantra, or just need to know where to put your apostrophe, she's your woman.
| Sholto Lindsay-Smith |
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Managing Director - London
Sholto heads up our London office. With two decades of agency experience in communications and branding he also plays an active role as strategy director on client projects. You’ll often see him flying around the office from meeting-to-meeting, or if not there, flying around the world from meeting-to-meeting. But despite this hectic schedule you’ll never find him too busy for a quiet chat and a coffee.
| Simon Rowland |
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Strategy Director
Simon has an enormous amount of experience in research and brand strategy and is an expert in the financial services sector. Previously head of the financial services practice at the Henley Centre, he provides senior level counsel to clients including Standard Life and Sage. As Strategy Director, he also heads one of our teams.
| Stacey Pickett |
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Finance Assistant
Stacey makes finance easy. She's quick, accurate and organised. With the information at her fingertips, she can knock up a spreadsheet or find an answer to a query in seconds.