People

Senior Designer
Becky started her career in retail design before moving over to the world of branding. She is modest, (she's a published author with a book in the Victoria & Albert Museum's catalogue which she never talks about) very strategic and talented.

Production Assistant
Brian has been a crucial part of our production team for a decade. He's an expert in all paper-based formats - from brochures to folders and packaging - and can make almost anything from a single sheet.

Internal Communications Director
Creatives love her comprehensive briefings, clients love her communications and employee engagement experience, and her attention to detail. Cami used to be our client, managing the RBS employer brand programme, but now she’s ours!

Senior Artworker
Claire started her career in Fleet Street. She is an invaluable member of our production team with an encyclopedic knowledge of print production, retouching and all round artwork skills.

Strategic Planner
Debbie is a natural in strategic planning and brand consultancy. Thanks to a degree in Psychology she’s adept at exploring how people’s perceptions, attitudes, motivations and needs directly influence their relationship with brands. Having worked with clients from Arts organisations to chocolate manufacturers, she brings a diversity of thinking to complement our wide-ranging client base.

Head of Planning - Perth
Derry has an enviable knack of getting into the head of a brand’s target audience – which she’s put to great use for some of Australia’s largest FMCG brands. A lover of fashion and food, Derry’s also passionate about great strategic thinking and is a founding member of the West Australian arm of the Account Planning Group.

CEO
Erika founded UffindellWest in 1989 and is the driving force behind the business. She spends her time between our London and New York offices and is actively involved in all aspects of the business, delivering strategic advice to CEOs and challenging our own teams to ensure we have the best solution. She also speaks regularly at industry events.

Creative Director
Gary is a partner in the business and has an ability to get things done in what can seem impossible timescales. As Creative Director and leader of one of our client teams, he advises on strategic brand architecture issues and oversees all our work for RBS, Williams F1, Grosvenor and Wall Street Systems.

Senior Designer
Gary is a very talented designer. Whether its identity design, literature, corporate reporting, direct mail or advertising he brings style to the task. He is also an accomplished artist. And someone you would enjoy having a beer with.

Office Manager
The smooth day-to-day running of the office is down to Georgia. She is responsible for everything from our BSi quality accreditation to our Christmas party. She also manages Erika's diary, and in her spare time is project managing our building refurbishment.

Account Director
Helen spins plates like nobody else - tracking budgets, managing schedules and keeping a tight rein on the team. She makes it look all too easy. Totally dependable, she has a strong rapport with her clients and her team.

Senior Designer
James’s design talents have been gained from a variety of design disciplines including packaging, direct mail, events, branding and reporting. Not content with being a designer par excellence, he’s also rather impressive with a camera.

Managing Director - Sydney
Jon has over 20 years' brand and communications experience. Prior to opening the Sydney office Jon worked at Ogilvy as Planning Partner and at DDB Sydney.

Account Director
Julie is down-to-earth, unflappable and confident - the perfect qualities for a project manager, and something that comes from years of experience.

Marketing Manager
When we’re busy working on our clients’ brands, Kaye stays focused on developing our own. In fact, so good is she at spreading the good news about us to the media and potential clients that we’re often in the great position of pitching for new business.

Finance Manager
Lila joined the business in 1992 and manages the accounts department and all company finances. She knows the business inside out and her calm and unflappable manner is just what it takes to keep the business running smoothly.

Project Manager
Miriam brings a positive attitude to everything she does which makes everybody's lives easier. She does everything from scheduling research interviews to orchestrating photoshoots.

Creative Director
Nigel lives for the big idea. He’s always on the lookout for them and is convinced they can be found everywhere if you look hard enough. With 17 years experience and a record of innovative work for Standard Life, Sage and Forth Ports, as well as having created the first brand for milk in the UK, we know where he’s coming from.

Senior Artworker
What Reg doesn’t know about design packages and print processes probably isn’t worth knowing. He brings to the Production team experience of working in the packaging, property and luxury goods markets – making him perfect for our client mix, which includes Grosvenor and Aromatherapy Associates.

Digital Media Director
Rob’s passion for the digital and technology sector means his career has taken him to a New York-based dot com and his own digital design business in London. We’ve locked the front door, and we’re already making the most of his expertise for clients such as RBS, Sage and Standard Life.

Managing Director New York
Robin's experience in marketing and communications spans both the client and consulting side of the business. As a marketing consultant, Robin has developed strategic branding programs for Fortune 500 companies in a wide range of industries, including financial services, utilities, chemicals, heavy industry, transportation, and telecommunications.

Robin joined forces with the Publicis BOS Group and served as Senior Strategist for clients including Zurich Financial Services and Sprint and Newell Rubbermaid. Prior to that, she was a senior consultant at Wolff Olins, NY where she was responsible for leading brand initiatives for clients including US Steel and Lexiquest. She also founded her own consultancy and collaborated on branding and strategic marketing projects for companies including Citibank, Fleet Bank and Manheim Auctions (a Cox Communications company). Robin began her career in branding as a Vice President at Siegel & Gale, where she managed projects for clients including Northern Telecom (Nortel), Cemex (Mexico), Banco Nacional (Brazil), and Ryder System Inc. In addition, she was vice president and senior consultant at Addison Seefeld and Brew, where major clients included Solutia (Monsanto), IBM, IES, and EMC.

Prior to becoming a consultant, Robin worked with several multi-national companies, among them Citibank, where she developed and implemented a new global identity program for The Citibank Private Bank.

Robin holds a BA (with honors) from Tufts University, an MBA from New York University, and studied at the University of Paris (Sorbonne) and the University of Barcelona. Her fluency in French and Spanish has proven invaluable in developing global brands and solutions that successfully bridge cultures.

Production Manager
Roy heads up our production team and is always on hand to field your technical questions. It’s always reassuring to know that nothing leaves the building without Roy’s seal of approval.

Managing Director - London
Sholto heads up our London office. With two decades of agency experience in communications and branding he also plays an active role as strategy director on client projects. You’ll often see him flying around the office from meeting-to-meeting, or if not there, flying around the world from meeting-to-meeting. But despite this hectic schedule you’ll never find him too busy for a quiet chat and a coffee.

Strategy Director
Simon has an enormous amount of experience in research and brand strategy and is an expert in the financial services sector. Previously head of the financial services practice at the Henley Centre, he provides senior level counsel to clients including Standard Life and Sage. As Strategy Director, he also heads one of our teams.

Finance Assistant
Stacey makes finance easy. She's quick, accurate and organised. With the information at her fingertips, she can knock up a spreadsheet or find an answer to a query in seconds.